Blog
Insights on customer discovery, product management, and building what people need.
You will build it, they won't come.
Scientists and engineers eager to commercialize their research often stumble into entrepreneurship with problems that sound important but fail in the market. They fall into the "Galactic Level" trap, framing issues so broadly—"people want faster, safer medicines"—that they can't be tested or validated with real customers. Worse, they build product-centric pitches around impressive technical feats, assuming a 90% efficiency gain will sell itself. In reality, customers have competing priorities, existing workarounds, and strategic constraints that make even breakthrough technologies a hard sell. If you're a technical founder betting on "build it and they will come," this post explains why that assumption could cost you everything.
May 15, 2026 · Enrique
The noise of AI
AI tools are helping people who work with words be super productive. Create a document? You can ask AI to do it. Summarize a call? Yep, AI has it. Don't know what to say to a disgruntled customer? There's an AI for that.
May 5, 2026 · Enrique