For hard-tech founders and product leaders

Become the expert in your customer's problem.

Founder Sherpa turns interviews into insights: personas, hypotheses, and AI synthesis that tells you what's validated, what's shaky, and what to ask next.

Free trial · No credit card

Office Coffee Co.12 interviews
Strong demand88%

9 of 12 interviewees call coffee supply management a weekly chore they resent.

Pricing gap34%

Only 2 interviews touch willingness-to-pay — gather more before deciding.

Surprise insight

Office managers care more about delivery reliability than coffee quality.

88%problem
confidence

Built for the work between idea and business viability

Every interview, assumption, and insight filed where it belongs, working toward a business decision.

Wengchu, your guide

Describe a rough idea in plain words. Wengchu, your CoPilot, turns it into personas, hypotheses, and a discovery plan you can start today.

Personas

Define who is your prototypical customer, who you're learning from, and keep every interview tied to a real market; not vague “users.”

Beliefs

Write your problem and solution assumptions or beliefs down, then watch each one move from untested to validated; or honestly, invalidated.

Interviews

Upload recordings and transcripts. Every conversation is logged against the assumption it tests, so nothing gets lost.

AI insights

Interviews become findings, gaps, and recommendations. You learn and gain confidence for preparing for the next interview.

Projects & organizations

A place for every idea. Keep discovery organized per project and share the evidence with your team.

Four stops between you and the summit

A marked trail from rough idea to confident decisions and business viability, reducing guesswork and risk.

01

Describe your idea

Tell Wengchu what you're building and for whom. It drafts the personas and hypotheses worth testing first.

02

Gather evidence

Prepare and run interviews with a focus on testing your beliefs, then upload the recording. Founder Sherpa points out which beliefs are supported, or not.

03

See what's true

Synthesis turns conversations into findings and gaps, each with an honest confidence score.

Decide with confidence

Build, pivot, or ask ten more people; the evidence tells you which. No gut calls required.

Who climbs with us

Different roles, same need: evidence-based decisions instead of opinions.

Technical Founders

Validate the idea before you spend years building it. Your first interviews and business analyses, organized from day one.

Product owners

Turn scattered customer calls into a discovery trail your team can act on.

Advisors

See discovery health for teams you advise and track progress towards business viability.

Pick your pace

Try it for free. Upgrade when you are ready.

Ideal to get started

Starter

$22per month

Great for getting started on building your venture.

  • Up to 5 users
  • Up to 5 projects
  • 1 GB of storage
  • $10 AI credits
Start Free

Pro

$45per month

For serious founders who want to get to business viability, fast.

  • Unlimited users
  • Unlimited projects
  • 2 GB of storage
  • $15 AI credits
  • Professional support
Start Free

Advisor

Tailored pricing

For founders seeking custom expert support.

  • Unlimited users
  • Unlimited projects
  • 50 GB of storage
  • $30 AI credits
  • Dedicated professional support
Start Free

Common questions

People have asked, we listened.

Notes pile up; evidence adds up. Founder Sherpa ties every interview to the specific assumption it tests, then synthesizes across conversations — so instead of re-reading transcripts, you see which hypotheses are validated, which are shaky, and what to ask next.

The evidence is out there. Go get it.

Start your first discovery project today; free, no credit card.